MUSIC meets AGRICULTURE in Africa
African artists collaborate for Agricultural development
The ONE Campaign is bringing together 20 of Africa’s most popular urban music stars in Johannesburg this week for Do Agric, It Pays.
The artists include Nigeria’s D’banj, Congo DR’s Fally Ipupa, Mozambique’s Dama Do Bling, and South Africa’s Judith Sephuma, as part of ONE’s new campaign: Do Agric, It Pays.
Africa’s top artists will be using their voices this week to record the biggest music video collaboration on the continent in support of ONE’s campaign aimed at pushing African leaders to adopt better policies that will help revolutionize and modernize African agriculture to make it more prosperous for both citizens and nations.
Participating artists include:
1. D’banj (Nigeria)
2. Buffalo Souljah (Zimbabwe)
3. Judith Sephuma (South Africa)
4. Vusi Nova (South Africa),
5. Liz Ogumbo (Kenya)
6. Nancy G (Swaziland)
7. Dama Do Bing (Mozambique)
8. Diamond (Tanzania)
9. Femi Kuti (Nigeria)
10. Rachid Taha (Algeria)
11. Juliani (Kenya)
12. Omawumi (Nigeria)
13. Tiken Jah Fakoly (Cote d’Ivoire)
14. Fally Ipupa (DRC)
15. Kunle Ayo (Nigeria)
16. Krotal (Cameroon)
17. Victoria Kimani (Kenya)
18. Mo Molemi (South Africa)
19. Ambwene Allen Yessayah (Tanzania), and
20. Dontom (Nigeria).
The music video, entitled ‘COCOA na CHOCOLATE’ is scheduled for release in March 2014 by ONE. This collaboration was co-produced by Cobhams Asuquo and DeeVee of DB Records; Asuquo, of ‘Jailer’ and ‘Fire on the Mountain’ fame, is the executive producer. African visual maestro Godfather Productions has produced Africa’s top hits and is directing the music video.
This campaign seeks to change the face of agriculture from low profit, traditional agriculture, to a high tech and high value chain industry. This brilliant team of African artists is helping to spread this message, particularly to our youth using their social media platforms. Seen as role models and being connected to the youth, these artists represent a powerful influence when it comes to highlighting and addressing the issues shaping the future of our youth.
Africa’s biggest music stars have one purpose in Johannesburg: to make agriculture aspirational and trendy, and they are using their voices to inspire action.
In an effort to make sure the ‘Year of Agriculture’ is not just an empty slogan, artists are calling on their fans to take action and make sure leaders commit to invest 10% of their budgets in agriculture through transparent budgets and adopt better policies that will boost productivity, increase incomes and help lift tens of millions Africans out of extreme poverty.
All the participating artists have been made to realize that Agriculture is potentially the single most important source of inclusive growth in Africa, and it deserves the attention of our leaders as well. They are collaborating to communicate to their fans, the youth, that agriculture is the biggest prospect for economic development and job creation.
The collaboration is part of ONE’s Do Agric, It Pays campaign, launched on 29 January in Addis Ababa with civil society partners including the Pan African Farmers Association (PAFO), ActionAid International, Accord International, Oxfam, East and Southern African Farmers Forum, ROPPA, Southern African Confederation of Agriculture Unions, the Africa Union Commission, Becho Welisho and the Alliance for Green Revolution in Africa (AGRA).